Do you know what marketing is? How about branding? Do you know the difference? Are branding and marketing the same thing? Introduction about how marketing and branding are separate entities that need to be treated separately but work together.
According to Oxford Languages the actual definition for marketing is:
But of course there’s much more to marketing than just promoting and selling. Of course, that’s what you’re doing when you’re marketing, but this definition doesn’t make marketing as a whole clear enough.
Marketing is much more about market research and implementation of that research than people understand. Have you ever received an email asking you to take a survey based on your experience with a product? That’s just one example of market research.
If you’re reading this blog then you’re likely a small business owner and/or service provider that markets their own business. Think back to when you first started your business, did you do any research on pricing? How about research on what should be included in your services package? Did you chat with others in your niche about their needs in regards to your service? If you did any of this, then you have done market research
Obviously market research is done to create a product/service that is actually wanted and needed but it’s also done for marketing purposes. Market research tells you how you can reach your ideal clients and what words to use to reach them.
This market research to figure out how and where to reach your ideal clients and what language to use is what marketing as a whole really is.
The official definition of branding doesn’t truly explain what branding encompasses so I’m going to explain it to you instead.
When you think of a big brand like Nike, what comes to mind? Obviously their signature checkmark, but you might also think of other things like running, vibrance, cleanliness, and orange which brings everything back to shoes.
Let’s try another. What about a “smaller brand” (in quotes because it’s still a big brand, just not as huge as Nike) like Olive Garden? When you think of Olive Garden you think of soup, salad, & breadsticks. You think of family, your waiter grating Parmesan cheese, and a premium dining experience for a more inexpensive price than you’d expect.
All of these thoughts and feelings surrounding your favorite brands come from their branding. Branding comes down to several key things: the feeling you get when you experience their brand (whether it be sitting at a dining table with family sharing breadsticks or putting on a new pair of shoes in a store that smells like a new car); the language surrounding their brand; and the psychology behind the visual experience they provide.
Absolutely not, but they can be used in tandem with one another.
First, you’re going to need branding, and no that doesn’t mean you just need a logo. Remember, branding is an experience & a feeling. So you’ll need a strong brand strategy combined with visuals to have successful branding.
Consider outsourcing branding to a professional that can truly capture the essence of your business.
To get started, you’ll need the basics for your brand: logos, typography, color palette, illustrations, & brand guidelines. Then you can start using your branding in your marketing. It’s going to take a lot of preparation and reworking, but once you start implementing your branding you’ll be on your way to beating out the competition.
I'm the founder of Meg an' Mango Studio, a brand & web studio for coaches and service-based business owners. I absolutely love spreading my knowledge to others so that you can easily learn what I spent years learning! Check me out on Instagram @meg.an.mango