You want to invest in a brand and web designer for a new website and logo but you don’t know where to start looking for someone to create it for you. You know you want to hire someone that specializes in brand and web design so you head to Instagram and search #webDesign. As you are sifting through Instagram posts you see a mockup of a homepage that intrigues you. This could be the kind of website you are looking for!
When you visit their profile you notice that in their description they say they are the jack of all trades. Of course this is going to turn you off to them… I mean that would turn me off. Do you want someone that is only okay at website design and kind of good at other things too? Of course not. You need someone who specializes in website design so you can count on them to provide you the best. If you are making a huge investment in your business you will want an expert. Here are 5 benefits of hiring a brand & web designer over the “jack of all trades” designer:
A designer who focuses on brand & web design tends to be more organized than those who try to do everything. Brand and web designers have processes put in place for each of their projects. This keeps their client experience organized and more consistent.
I know this from personal experience because I’m a brand and web designer. I have created workflows and client communication so that my process is as seamless as it can be. This makes working with clients a much better experience for the both of us. The systems I have put in place give my clients the best experience possible. A designer that provides several design solutions is not able to focus on each of their services.
All entrepreneurs are dedicated to their businesses. Creative entrepreneurs are particularly passionate about their craft. When you meet a brand & web designer you can see their passion and dedication oozing from their soul. You can count on a brand and web designer to put their best work forward because they love what they are doing.
Brand designers in particular are always trying to be different. They use brand strategy and best design practices to come up with brands that are unique. A brand designer knows to do plenty of market research on your customers and competition. They create something unique to your brand using the results found from the research. This makes your brand stand out from the crowd and makes an impression on your customers.
A specialized designer specializes for a reason. It’s likely they’ve had some sort of training or education in brand and website design. This means they are experts on what should happen when creating your brand or website. They have plenty of experience in brand & web design so they have perfected it over time. You can count on a specialized designer to know what they’re doing and to create amazing work for you.
It may be difficult to wrap your head around the investment. As a small business owner, it can be daunting to spend a sum of money on anything, but trust me it’s worth the investment.
Think about a time you bought something you wanted, even when you didn’t think you could afford it, even if it was small. It was worth it because it made you at least one of these things: happier, more successful, feel fulfilled.
Think of your business as something that needs to be cared for like you are. If you aren’t willing to invest in your business, you are setting yourself up for a slow process. When I first started my business I invested in courses to get my client processes set up. I didn’t want to take the time (that I could have used making money) to figure it out for myself. I decided to invest in my business because I knew it would pay for itself in the end.
If you are thinking about investing in a logo and a website, I urge you to also invest in a brand & web designer. Invest in the best quality for your business. This way, you won’t be spending more money later on improving what wasn’t good enough in the first place. A brand & web designer knows what they’re doing and they will provide you with the best quality out of anyone. The investment will be worth the value you and your business will receive.
I'm the founder of Meg an' Mango Studio, a brand & web studio for coaches and service-based business owners. I absolutely love spreading my knowledge to others so that you can easily learn what I spent years learning! Check me out on Instagram @meg.an.mango