There are SO many people that are amazing at converting your audience via social media, but what about on your website? If you have trouble converting your visitors into clients, then these tips are for you.
Let’s say a potential client that’s looking for your services has been following you on social media for a few weeks and they decide to see what all the rage is about on your website. So they click that link in your bio which takes them to your website. They start skimming through your website and they can’t find your services. You want to make sure users can find your services page and also let them know what they need to do in order to work with you. It’s too confusing and complicated for them so they leave your site FOREVER and look for your services elsewhere.
Now go to Google Analytics and see how many visitors you had this month, let’s say 400. How many leads did you have? Was it only 4? 5? That’s a HUGE difference from 400. I mean, you could have converted at least 3 or 4 more clients! That’s almost double your income. This is why you need to focus on conversion-led design and copy when it comes to your website.
How long are you ACTUALLY on a homepage? How much content do you ACTUALLY read? Users are motivated by what they are looking for, so if they can’t easily find it, they’ll leave your site and go looking elsewhere. This is why you need to provide your visitors with direction and goals in mind to lead them towards your desired destination. Do you want them to download your freebie and get on your email list? Are you for them to inquire about your services? Think about your website’s goals and that will help you with the direction you want them to go in.
It’s important to start by grabbing their attention and then holding it for as long as you can. When a user lands on your site, they need to know
1. What is this website? You don’t know where they came from and if they already know who you are, so you have to tell them. When they land on your site they immediately need to know what the website is. So, if you’re a service provider this is what you do, who you help, and how your services help them. This is otherwise known as your sales pitch. What on this website benefits your visitor? Next you should have clear direction for your user. Let them know in more detail what your services can do and what your company is all about.
2. Who are you? It’s always important to include a bit about yourself in relation to your services. People buy from people, and stories sell. Tell your story. Transform your visitors into clients and let them know who they’re buying from.
3. Give them something of value. Let them download your freebie and sign up to your email list. This will build credibility and your visitor will love all the value you’ve already given them for free.
4. Include lots of Call To Actions (CTA). CTAs are typically buttons that lead your user to a separate destination. CTAs are so important for guiding your visitors through your site and converting your visitors. Steps 1-4 should all be on your homepage and also be included in the rest of your site either on individual pages or elsewhere. If you want someone to buy your services, include a CTA to your services page. Or, if you want them to follow you on instagram, let them know!
Every business is going to need different information and resources on their website but these elements are key to converting your visitors into clients if you’re a service-based entrepreneur.
I'm the founder of Meg an' Mango Studio, a brand & web studio for coaches and service-based business owners. I absolutely love spreading my knowledge to others so that you can easily learn what I spent years learning! Check me out on Instagram @meg.an.mango